AI innovation and networking under the Catalan sun

Schloß Holte-Stukenbrock / Barcelona, June 22, 2026 – While the topic of artificial
SYNAXON AG, together with [partner name], has demonstrated how intelligence is transforming the IT industry worldwide.
Main sponsor Microsoft, as well as sponsors Intel and Lenovo, send a clear signal of support.
Practice set. From June 17th to 19th, 2026, a total of 73 participants travelled, including 50 selected
SYNAXON partner, to Barcelona to experience the future of work („Next Generation of Work“) live
Experience it. The trip formed the exclusive conclusion of the successful "Copilot+ PC" campaign.
and brought together leading IT experts with the decision-makers in the industry.

Technology you can touch: From supercomputers to 3D printing

The three-day program was tightly scheduled and featured top-class speakers. Besides in-depth discussions
Technology presentations by Ralf Risch (Microsoft), Michael Hausner (Lenovo) and Norberto
Carrascal (Intel) planned visits to the region's key innovation hotspots.
Agenda. A particular highlight was the visit to the Barcelona Supercomputing Center.
(BSC), where participants use the MareNostrum 5 – one of the most powerful computers in Europe –
They were able to experience it firsthand. This also included a visit to the D-Factory, one of the central innovation hubs.
of the region, illustrated to the partners how the interplay of hardware solutions with
State-of-the-art AI sets new impulses for digital transformation.

Strong partnership as a success factor

Without close cooperation with the manufacturers, an event of this quality would not be possible.
Feasible. In addition to Microsoft, Intel and Lenovo supported the tour as strategic sponsors.
Jana Tappendorf, Partner Lead at Microsoft, emphasizes the importance of direct exchange:

„"Our collaboration with SYNAXON is a cornerstone for us. Events like this..."
Tours to Barcelona are invaluable for Microsoft, as we are working intensively here.
and engage in unfiltered conversations with partners. The feedback from the
The daily business we have received in these three days is essential for us,
to better tailor our solutions to the needs of medium-sized businesses
to cut to size."“

Profit for the entire ecosystem

For SYNAXON, the trip is proof of the community's strength. Jan Schwarzenberger, Head
SYNAXON's customer explains:

„We are very pleased that our sponsors Microsoft, Intel and Lenovo are working so closely with us
to collaborate in order to put on such flagship events. Of that
All sides benefit: The partners gain an exclusive know-how advantage, which
Manufacturers receive direct feedback from the market, and we at SYNAXON strengthen that.
Cohesion within the group."“

Free invitation from the Gold Partners of the SYNAXON Partner Status Program

This year, a special focus was placed on SYNAXON, which was introduced last year.
Partner status program. For the first time, three partners participated, achieving the maximum score in the program.
have reached the status program and, as official Gold Partners, are taking the trip as
They were able to participate free of charge in recognition of their achievement.