SYNAXON UK achieves premier partner status with APC

Press Release

• Status gives partners access to preferential pricing and bid support
• Development builds on strong partnership between the two organisations in
  the UK and their long-established alliance in Germany

Wolverhampton, 17 June 2024

SYNAXON UK can now offer partners even more opportunities to drive profitable business
with APC by Schneider Electric, having achieved Premier Partner status with the leading
provider of power protection solutions.

The higher level accreditation has been awarded based on a combination of SYNAXON’s
sales performance and members of its team completing the required sales and technical
training modules. Last year, SYNAXON saw almost 58% growth in its APC sales – ahead of its
overall sales growth, which was around 45%. As well as strengthening the partnership
between the two companies, the accreditation also means there will be even more potential for
partners, said Mike Barron, Managing Director of SYNAXON UK.

“This is a significant achievement and a reflection of the success we are seeing through
SYNAXON Hub and the efforts of our team. Partners trust SYNAXON to deliver excellent
service and good opportunities. APC is a renowned brand that is consistently amongst our
best-sellers. We have a strong relationship with them and as a Premier Partner, we are now
even better placed to support our partners in delivering a great experience to their customers.
It also means we can offer even better pricing and special bid access that will enable them to
compete for and win profitable business with APC.”

As well as hitting sales targets, the SYNAXON UK team was required to complete specific
sales and technical courses to attain the APC Premier Partner status. Further training is
already being scheduled to ensure that they can continue to build their product knowledge and
capability to support partners. SYNAXON can also assist partners with pre-sales specification
and installation of IT infrastructure where required, ensuring that they can take every
opportunity to capture additional services business.

The appointment of SYNAXON UK as an APC Premier Partner builds on the strong and
well-established relationship between the two organisations in Germany, where they have worked together for 18 years and where SYNAXON already holds APC Premier Partner
status.