SYNAXON UK gears up for its biggest ever channel gathering

Press Release

Wolverhampton, 11 May 2026

SYNAXON UK will make AI the focus of its Summer 2026 Channel Event at Molineux Stadium in Wolverhampton
on Wednesday 17th June. Running under the heading “From Service Desk to Sales Pitch: Putting AI in Your Starting XI”
the event is expected to be SYNAXON UK's biggest ever gathering.

Speakers will include the internationally-renowned AI author and strategist Katie King, who will deliver
a keynote on how MSPs can move from experimentation and turn AI into measurable competitive advantage.
There will be an exploration of a real-world AI case study with Tony Houlihan, CTO of UK MSP, TwentyFour IT Services,
and presentations from lead sponsor, Terra Computer (in conjunction with Microsoft), as well as Lenovo and HP,
who will focus on how partners can use their solutions to harness the power of AI.

Later in the day, business coach and former professional footballer, Mel Eves, will talk about the science behind
humans and how to perform and get results. Finally, Tara-Jane Sloane, Managing Director of IT lead generation
specialist, Telev8, will host an interactive session on actionable tactics that partners can adopt to win more customers.

Throughout the day, delegates will be able to network with each other and with vendors and SYNAXON UK
personnel in the expo area, with several MSP-focused vendors exhibiting.

The event is open to all partners, resellers, and MSPs. Anyone wishing to attend is advised to register as soon as possible,
as places are limited.
Mike Barron, Managing Director, SYNAXON UK, said: “Everyone is excited about the Summer event and watching
forward to hearing about the opportunities with AI. It's here, it's real, and it's time to act and capitalize.
It will also be a great opportunity for all our reseller and supplier partners to meet and talk about how they can work
together even more closely within the SYNAXON community. The last year has been challenging but very progressive for us.
By bringing everyone together, we can strengthen our relationships and set our sights on further acceleration and growth over the next 12 months.”

Commenting on the central theme of the event, he added: “We're unlikely to see any Wolves players in England's starting XI
for the World Cup game against Croatia that evening, but let's hope they get off to a good start and can bring what promises
”To be a fascinating day with a happy ending – at least for England fans.”

Channel companies can find out more and register for the event at:
https://www.eventbrite.co.uk/e/from-service-desk-to-sales-pitch-putting-ai-in-your-starting-xi-tickets-1982265348017