SYNAXON unifies under one brand…

Press Release

Schloss Holte-Stukenbrock, Germany & Wolverhampton, UK, 3 September 2025

SYNAXON has taken the next step in its “SYNAXON as one brand” journey, bringing its UK
business fully in line with Germany under a single brand identity.

From today, all UK website content is integrated into synaxon.com. The change gives reseller
partners a single, consistent destination to access SYNAXON’s full range of services – clearer,
simpler, and more accessible than ever.

As part of the move, SYNAXON has also renamed its Project Support service to Hub
Enterprise Solutions. The service provides consultancy and expert support for resellers
delivering migration, integration, and infrastructure projects, and reflects the company’s
ambition to deliver enterprise-class value to its partners.

“These changes are about making it easier for partners to work with us and to grow,” said Mike
Barron, Managing Director, SYNAXON UK. “By unifying under one brand, we not only present
a clearer story to the market, but also gain greater access to resources, expertise, and
back-office support from our colleagues in Germany – support that we can pass directly on to
our partners.”

Miguel Rodriguez, Executive Board Member of SYNAXON AG, added: “Our strength lies in
working as one organisation. By aligning the UK business fully with Germany, we ensure that
our partners benefit from the same scale, stability, and expertise across all markets. This step
demonstrates our long-term commitment to supporting growth for our reseller and vendor
partners internationally.”

The announcements follow the launch of SYNAXON’s new logo and branding and the
repositioning of SYNAXON Marketplace. Together, these developments mark the next phase
in the organisation’s growth strategy.
SYNAXON UK has achieved sustained annual growth of more than 50%, and sales through
SYNAXON Hub – its product sourcing and distribution arm – are on track to almost double this
year, underlining the momentum behind the business.

“Our business, our reputation, and our influence are growing quickly,” added Barron. “The
strength of our colleagues in Germany gives us the foundation to deliver the highest level of
reliable and trusted service. We are ready and eager for this next phase of growth – together,
as one SYNAXON.