In the news

While resellers expect suppliers to offer great service, what makes the real difference is delivering on the promise, and then going further by innovating and exploring, says Mike Barron, UK managing director of SYNAXON.

Synaxon UK recently asked its partners what the main IT priorities are for SMB end-user customers, what they really think about hybrid working, AI and other key technologies. Mike Barron, UK MD of Synaxon, talks us through their responses.

Aleksandra Manzhula will ensure current partners are kept informed and potential new partners understand the benefits SYNAXON UK offers them.

SYNAXON UK has announced the further expansion of its team with the appointment of Aleksandra Manzhula as marketing manager. Her focus will be on ensuring that current partners “receive the right information at the right time,” said the distributor, and that potential new partners “are fully aware of the benefits of working with the organization.”.

SYNAXON UK has entered into a new partnership with Acer aimed at strengthening support for resellers operating in the SMB and education sectors.

While understanding that the priority for schools is to achieve better outcomes for pupils, partners can find success by catering for their practical needs, says Mike Barron, Managing Director UK at Synaxon.

Synaxon Managing Director Mike Barron charts his path through the fast moving channel, the mentors who shaped him, and why teamwork, trust and managed services will define the next chapter for Synaxon.