Managed email archiving
Sales support

Short & sweet: Product information

Check out our product handout for SYNAXON Managed Email Archiving.

All product benefits at a glance

  • Start a lucrative business without initial costs or effort.
  • Almost all mailbox types and mail servers are supported.
  • Support, operation and backup of the archiving server
  • Contract templates including terms and conditions and service description

 

Check out our product handout for SYNAXON Managed Email Archiving.

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Sales templates for you

Service description

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Briefvorschlag: Hinweis – Pflicht zur E-Mail-Archivierung

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Plötzlich vor Gericht: Ein Partner berichtet!

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End-customer templates

Endkunden: Vertriebshandout (PDF)

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Endkunden: Vertriebshandout (Word)

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End customers: Service description

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Endkunden: Handout GoBD

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Vorlagen & Checklisten

Endkunden: Newsletter Vorlage

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Endkunden: IT-Security-Checkliste

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Success Stories

Erfolgsgeschichte: Benjamin Janssen, diprotec GmbH

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Erfolgsgeschichte: Bodo von der Weiden, AE Computer & Telekommunikation GmbH

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How to: Managed E-Mail-Archivierung bepreisen

Here are a few tips and suggestions on how to price your managed services:
  • If possible, offer your services as packages. This will make it easier to compare individual services.
  • With the Managed Services Calculator Calculate the costs and prices for your managed services in just a few clicks.
  • SYNAXON IT service price list als Orientierung nutzen. Hier findest du Angaben von mehr als 750 befragten SYNAXON IT.Partnern für die Bepreisung von Managed Services, auch aus deiner Region.
  • Unsere empfohlenen Verkaufspreise als Orientierung für die Kalkulation deiner Managed Services nutzen.

How to: Managed E-Mail-Archivierung verkaufen

Managed Services verkaufen – leichter gesagt als getan! Sei darauf vorbereitet, dass deine Kunden Einwände haben. Das Gute dabei ist, dass es nahezu immer dieselben Einwände sind und du dich bereits im Vorfeld gut auf solche kritischen Fragen vorbereiten kannst. Hier geben wir dir Tipps und Hilfestellungen, damit du Managed E-Mail-Archivierung erfolgreicher an deine Kunden bringen kannst.

Managed Services portfolio

Handling price objections

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It's rare for a customer to decide to invest in managed services entirely on their own. Most objections stem from a lack of understanding or awareness of the risks involved without the right solutions. Here are some of the most common concerns our partners typically encounter and how to address them.

„"That's too expensive for me!"“

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Comparison with insurance

  • You also have insurance for your car (liability, comprehensive). How many accidents have you had, and hasn't this insurance protected you from high repair costs?
  • Insurance is a safeguard to ensure that something runs smoothly. And that's precisely what managed services are all about.

IT outages and development

  • Have you experienced any IT outages in the past? What did these outages cost you? And what did you have to pay for the so-called IT emergency response – that is, for the services of your IT service provider who helped you in an emergency? What did the downtime of your business cost you?
  • IT is constantly evolving. New technologies make new concepts possible and necessary. Don't get left behind.
  • The security vulnerabilities are becoming increasingly severe; even the Tagesschau (German news program) reports on this regularly.
  • If everything were to remain as it is, you would still be placing orders by paper fax, managing the warehouse system manually, conducting inventory manually, etc.
  • Managed services offer predictable costs, while the costs of IT outages are unpredictable and often very expensive.

Comparison with other costs

Calculate the costs per employee (for corporate clients):

  • What do you accomplish in the time you spend taking care of IT?
  • Do you know what your current IT costs are?
  • How much will three days of IT downtime cost you?

Your servers are outdated. But look at the modern company cars you have in your parking lot!

Highlight the added value of the services

  • A personal contact person who is also available on-site if necessary.
  • You no longer need to take care of your IT yourself.
  • You as a customer will be given priority, treated the same as a private health insurance company.
  • If the place does catch fire, then I won't be there so quickly. If there are problems, you'll have to wait.
  • You are the expert in your field; we are the experts for your IT.
  • Sometimes it's okay to say, "We're not doing that. It's all or nothing."„

„"I don't like monthly fixed costs."“

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  • Compare specific figures from the past with future figures. For example, if a failure or disruption cost €5,000 last year, the contract with managed services will be significantly cheaper at €600 per year in the new scenario.
  • Monthly fixed costs are predictable, but costs for unplanned outages and shutdowns are not.
  • Lenders or insurance companies require well-thought-out and secure IT support; this earns points and often results in more favorable interest rates (rating).
  • What does a system outage cost you per day/hour? How does that compare to the contract costs?

„"I haven't needed that so far."“

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  • Previously, the demands on IT weren't as high, so the old approach worked well. Now, the expectation of providing home office options has also increased. Can you keep up with that?
  • Why do you have a mobile phone? We managed without one before. [Cost comparison with mobile phone contracts]
  • How has the importance of IT developed for you in recent years?
  • How did you write invoices, manage inventory, and plan projects back then? It's impossible without IT these days.
  • What do you do if something malfunctions? How do you get your data back?
  • The fact is: you appreciate managed services once you have them. The systems run more securely and reliably, allowing you to act proactively rather than just reactively, thus protecting you from unplanned downtime. Of course, you've never needed this before – but only because you weren't aware of it!

Security objections

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Comparison with a car

The garage reads your car data, our tool does the same. We're not stealing your data.

„"Antivirus protection is enough for me. It doesn't cost anything."“

  • Which systems do you think are most frequently attacked?
  • Unfortunately, the question is not whether They are attacked, but When.
  • Should you entrust Microsoft with the security of your system? Microsoft is not a security system provider, but a software manufacturer and only releases updates for its own solutions.
  • Manufacturers of security solutions constantly release security updates to ensure users are up to date.

„"As a private customer, I don't need that, I don't do much."“

  • „"How much does a cup of coffee cost you a day? Not much. You could spend that same amount to ensure the security of your data."“
  • Tip: If antivirus programs are about to expire, offer product packages (better virus protection, monitoring, and remote maintenance).
  • Tip: Make antivirus software seem like a bouncer. If doors are left open, anyone with weapons can get in. But antivirus software isn't everything; patches are also very important.

IT liability insurance

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Ein Managed Service Provider geht in Verantwortung für eine laufende Kunden-IT. Dabei ist die richtige Absicherung besonders wichtig. Viele Versicherer bieten mittlerweile eine entsprechende IT-Haftpflichtversicherung an.

„"Flexible contracts" and short contract durations

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On the client side, situations can often involve either short-term investment freezes or rapid growth – often unplanned. Short contract terms and flexible contract structures are very beneficial to the client in such situations. Even during periods of low change for the client, short contract durations signal confidence in the MSP's performance.

Further suggestions for successfully selling your managed services

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Kunden-Pakete anbieten

  • Offer your customers packages instead of selling individual managed services that include the most important services, such as monitoring, patch management and antivirus.
    This gives the customer a security package they can rely on and the good feeling of having taken a big step towards the trouble-free operation of their IT.
  • Offer individual managed services at a higher price than as a package, so that from the customer's point of view there is a price advantage with the packages.
  • Offer your customers at least two managed services packages to choose from; you can then link remote maintenance to the more expensive package, for example:
    • „Basis Paket“: RMM; Patchmanagmeent + Antivirus
    • “Advanced Paket”: RMM, Patchmanagement + Endpoint Security + Fernwartung

Remote maintenance can be billed separately and, if desired, combined with free minutes per month; it is only available with the Advanced package.
Our RMM already includes remote maintenance with Take Control, so there are no additional costs for you.

  • You can expand the packages with additional managed services, such as email archiving or managed backup, to give your customers even more security for the smooth operation of their IT and to ensure a quick recovery of their data in case of emergency.
  • For private customers, you can offer a managed services package including a certain number of free minutes per month (unused minutes cannot be carried over to another month). Private customers feel well looked after and, in our experience, rarely call.

Sell hardware

When selling new hardware, you can (only) offer it as part of a managed service package (minimum: basic package).

The advantage for the customer: They receive their hardware together with the managed services package and don't have to worry about anything else. Furthermore, this provides them with maximum cost transparency.

With SYNAXON Managed Workplace, you have the direct option to bundle new devices for your customers with our managed services and order them via EGIS.

Sell more hardware

Offer additional components such as managed firewalls or managed power.
Vorteil für deine Kunden: Erhöhter Schutz vor Cyberkriminalität und Ausfall seiner IT
The advantage for you: Apart from the installation, you don't have to worry about anything with these fully managed solutions.

„Wir sind zufrieden mit unserem IT-Dienstleister.“

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Das freut mich zu hören. Darf ich fragen, wie die Zusammenarbeit aussieht? Reagiert er nur, wenn Sie sich melden, oder meldet er sich auch proaktiv, bevor Probleme entstehen? Gibt es vielleicht Punkte, die aus Ihrer Sicht noch besser laufen könnten? Wenn Sie einmal eine Zweitmeinung möchten, stehe ich Ihnen gerne zur Verfügung.

„Meine Daten sollen nicht bei den Amerikanern liegen. Zölle … was passiert?“

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Für einige Produkte gibt es europäische Alternativen. SYNAXON prüft bereits, welche davon interessant sind, und führt Gespräche, um diese im Marketplace verfügbar zu machen. So haben Sie die Möglichkeit, auf Lösungen zurückzugreifen, die vollständig in Europa betrieben werden.

Managed email archiving

Deine Kunden interessieren sich nicht für Rechtssicherheit.

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Unternehmen, die zur Buchhaltung verpflichtet sind, müssen sich an eine Vielzahl von Vorschriften und Gesetzen halten. Da gibt es Aufbewahrungsfristen, Formalia und Richtlinien zur Archivierung. Dazu zählen auch die Grundsätze ordnungsgemäßer Buchführung – GoBD*. Bei jeder Betriebsprüfung (egal durch welche Instanz) soll darauf geprüft werden.

Neben der Rechtssicherheit bietet unsere Managed E-Mail-Archivierung noch weitere Vorteile, z. B. dass bestimmte Mails schnell und einfach gefunden werden können und dass keine Mails verloren gehen.

*Grundsätze zur ordnungsmäßigen Führung und Aufbewahrung von Büchern, Aufzeichnungen und Unterlagen in elektronischer Form sowie zum Datenzugriff.

Deinen Kunden ist eine E-Mail-Archivierung zu teuer.

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Laut Gesetz (GoBD) muss eine E-Mail-Archivierung erfolgen. Die Strafen, die bei einer Prüfung anfallen, sind sicherlich deutlich höher.

Wie viel Zeit kostet es dich (und deinen Kunden), wenn du nach einer alten Mail suchst? In unserer Lösung kannst du problemlos und schnell auf alle archivierten Mails zugreifen. Zusätzlich kannst du Postfachgrößen sparen, indem du alte Mails automatisch löscht. Dein Outlook (und dein Kunde) wird dir danken!

Bündele die E-Mail-Archivierung mit einem M365 oder deinem Managed Backup, dann kommst du nicht in die Preisdiskussion.

Dein Kunde hat kein M365.

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Kein Problem! Nutze es als Projekt mit deinem Kunden und profitiere von einer Vollautomatisierung mittels AzureAD. Andernfalls stehen weiterhin Möglichkeiten einer Archivierung mittels IMAP-Import. In solchen Fällen leider nicht vollkommen GoBD konform. Daher ist die Archivierung unabhängig vom E-Mail-System möglich.

Mein Steuerberater sagt, ich brauche das E-Mail-Archiv nicht.

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Die Verantwortung zur Umsetzung der GoBD obliegt allein der Geschäftsleitung. § 162 AO, § 283 StBG, § 280 ff. BGB, § 241 Abs. 2 BGB und § 35 GewO gemeinsam mit § 6 GmbHG enthalten zahlreiche Sanktionsmöglichkeiten, daher sollte die Geschäftsleitung eine gute Abwägung zwischen Aufwand und Risiken treffen. Als IT-Dienstleister empfehlen wir dringend den Einsatz geeigneter technischer Maßnahmen zum Einhalten der GoBD und beraten gern zu technischen Fragen.

Are you ready for the next step?

SYNAXON Services Roadmap

Transparency is very important to us. That's why we provide you with an overview of ongoing developments and changes to our products and services. Here you also have the opportunity to share your comments and requests.

To the roadmap

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