Business Upgrade – Microsoft Copilot Partner Masterclass

From license reseller to sought-after Copilot consultant: The Copilot Partner Masterclass

What awaits you
Your customers are asking for Microsoft Copilot. The license sells quickly, but then nobody implements it. That's precisely where the business opportunity lies, and it's being overlooked by most system integrators.

Microsoft will show you how Copilot works. We'll show you how to make money with it.
The Copilot Partner Masterclass is not a video course, but a 12-month program for your Copilot business. You'll receive a sales-ready consulting offer, ready-made sales materials, and a community in the DACH region (Germany, Austria, Switzerland) that faces the same challenge as you.

The difference lies in the reflex. The reseller reflex sells the license and hopes the customer will somehow use it. The consultant move involves selling a paid workshop before the first license is even activated. For twelve months, we train you to make precisely this shift, using your real customers, not just case studies.

Instead of theory, you'll work with the same materials we use ourselves: a white-label pitch deck, ROI calculator, discovery questionnaire, readiness checklist, and a proposal template covering everything from initial assessment and pilot to rollout. All customizable with your logo and ready to use with your clients immediately.

Do the math. A day of Copilot consulting costs between €1,200 and €2,500. On top of that, there's the money you save because you don't have to outsource your own rollout.

Your benefit
After the program you can:

• Calculate and sell your own Copilot consulting offer, from a compact quick-start workshop to a guided introduction.
• Conduct the initial consultation in such a way that it results in a paid workshop and not another free appointment.
• Accompanying a copilot launch at the customer's site, from selecting the champion to measuring success.
• Address the typical objections safely: data protection, costs, "nobody uses that here anyway".„
• Train up to 15 of your own employees internally, without external consultants.
• Make copilot projects repeatable, instead of starting from scratch each time.

Masterclass Overview
Here You will be taken to the overview

Market and positioning

• Where the co-pilot market in the DACH SME sector really stands
• What changes when you move from selling licenses to consulting?
• Define your service portfolio: Quick-start workshop, management workshop, readiness audit, adoption support
• Calculating prices and daily rates for copilot services

Discovery and distribution

• Finding the right contact person: management, IT management, or specialist department
• The initial consultation, which ends in a paid workshop
• Develop a business case and ROI argument for the customer
• Objection handling: too expensive, data protection, no need
• Reach existing customers about Copilot without impacting the licensing relationship

Co-pilot in practice

• Copilot in everyday work: Teams, Outlook, Word, Excel, PowerPoint
• Agents with Copilot Studio, what is realistic and what is not
• What Copilot can't do, and how to honestly address this in customer conversations.

Consulting compass and introduction at the customer's site

• Adoption in phases: Preparation, pilot, rollout, anchoring
• Champions and multipliers, who drives and who carries
• Change management in medium-sized businesses, typically with 20 to 150 employees

Scaling

• From one-off projects to recurring revenue
• Marketing for your Copilot offer
• Your growth plan for the next twelve months

Your 90-Day Transformation Roadmap

• Day 30: First copilot offer created and ready for use
• Day 60: First customer appointment booked
• Day 90: First consulting revenue achieved

Continuously throughout the twelve months

• Live Q&A twice a month, 60 minutes each, recording included
• Peer groups with up to five system houses
• New lessons in the monthly drip

Special content and added value

• White-label pitch deck, customizable with your logo
• Copilot ROI calculator for customer meetings
• Workshop kit Discovery and Readiness, designed for four hours
• Proposal template: Inventory, pilot, rollout, adoption
• Discovery questionnaire and readiness checklist as leave-behind materials for the client
• Certification via www.copilotberater.de/suche
• Community on Microsoft Teams, no new tool needed
• The business package also includes an individual 1:1 appointment with Alexander Eggers.

Appointments
The masterclass starts in October 2026 in Microsoft Teams. Regular sessions will then take place on the first Monday and third Friday of each month, with all video lessons also available on demand. The course runs for twelve months and can be renewed monthly thereafter. Approximately 25 places are available per masterclass class.
After about 6 months, there is a Connect Day at reduced costs, where usually two classes meet on site for 2 days and exchange ideas with other MVPs in the industry.

Packages
The following 3 packages are offered:
Starter: 3 participants are allowed to take part in the Masterclass for €8,900 / 12 months
Team: 6 participants are allowed to take part in the Masterclass for €9,900 / 12 months
Business: 15 participants are allowed to attend the Masterclass for €14,900 / 12 months

The Team and Business packages can be added during booking.

Preliminary interview with Alexander Eggers
You are welcome to make an appointment with the lecturer Alexander Eggers before the Masterclass to clarify any questions.
Simply book your appointment with Alexander here.

Lecturer
Alexander Eggers is a seven-time Microsoft MVP in the M365 and M365 Copilot categories, making him one of only four MVPs in Germany with this combination. He is a partner in the KE Group and runs his own systems house with around 80 employees. He therefore knows the realities of the systems house business not from studies, but from his own experience.

With years of practical experience and dozens of partner training sessions in the DACH region, he knows exactly why copilot projects in medium-sized businesses actually fail. He has over 10,000 subscribers on YouTube, was a speaker at the Microsoft AI School for many years, and has had his own format since July 2026. www.die-copilot-show.de . His focus: marketable offers instead of feature demos.

Implementation via our cooperation partner Alexander Eggers

Invoicing is handled by our cooperation partner Alexander Eggers.