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SYNAXON: News from trade and regional press

In this interview, Mike Barron, Managing Director at SYNAXON, explores how the managed services landscape is evolving and what partners need to succeed in a service-led world. The discussion covers SYNAXON's vision for enabling partner growth, the challenges of building scalable recurring revenue models, and how the “Master MSP” approach can provide the support businesses need to expand their offerings and remain competitive.
SYNAXON UK made AI the focus of its Summer 2026 Channel Event at Molineux Stadium in Wolverhampton on June 17. Running under the heading “From Service Desk to Sales Pitch: Putting AI in Your Starting XI” the event is expected to be SYNAXON UK's biggest ever gathering.
SYNAXON has grown quickly thanks to its focus on helping to make its resellers and MSPs customers' lives easier through things like SYNAXON Hub. The company aims to make its partners' lives even easier with the upcoming launch of SYNAXON Managed Services. Interview with Mike Barron and Markus Rex.
Whether businesses are looking to refresh their devices or not, peripheral sales are a valuable sales route for resellers. Resellers can find sales as part of larger deals for new devices such as PCs, but similarly, for businesses looking to get the most out of their existing devices, peripherals can help to achieve that too. Mike Barron comments.
While resellers expect suppliers to offer great service, what makes the real difference is delivering on the promise, and then going further by innovating and exploring, says Mike Barron, UK managing director of SYNAXON.
Synaxon UK recently asked its partners what the main IT priorities are for SMB end-user customers, what they really think about hybrid working, AI and other key technologies. Mike Barron, UK MD of Synaxon, talks us through their responses.
Aleksandra Manzhula will ensure current partners are kept informed and potential new partners understand the benefits SYNAXON UK offers them.
SYNAXON UK has announced the further expansion of its team with the appointment of Aleksandra Manzhula as marketing manager. Her focus will be on ensuring that current partners “receive the right information at the right time,” said the distributor, and that potential new partners “are fully aware of the benefits of working with the organization.”.
SYNAXON UK has entered into a new partnership with Acer aimed at strengthening support for resellers operating in the SMB and education sectors.
While understanding that the priority for schools is to achieve better outcomes for pupils, partners can find success by catering for their practical needs, says Mike Barron, Managing Director UK at Synaxon.
Synaxon Managing Director Mike Barron charts his path through the fast moving channel, the mentors who shaped him, and why teamwork, trust and managed services will define the next chapter for Synaxon.
Businesses are more reliant on technology and devices than ever before, which means a power outage – even for a short time – can have big consequences. This is why uninterruptable power supplies are becoming more important, which presents opportunities for resellers.
The cost of RAM has risen significantly recently, which is influencing consumer demand and resellers must respond to this. Mike Barron comments.
The number of AI PCs being launched by manufacturers is increasing, giving resellers more options to bring to customers – but the focus must be on outcomes, not specifications if value is to be realized. Mike Barron comments.
After a period of transformation, the channel organization is looking to meet ambitious targets and continue to carve out a solid position in the hardware and services realms
SYNAXON UK has formed a new partnership with Acer, providing further support and choice to partners looking to grow their sales in the SMB and education markets
SYNAXON UK has formed a new partnership with Acer to provide support to partners looking to grow their sales in the SMB and education markets. It gives Acer the opportunity to reach out to more UK partners with its extensive range of products.
SYNAXON: The buying group has formed a relationship with Acer, providing laptops and PCs, and support to those looking to sell into the SME and education customer bases.
SYNAXON UK has entered into a new partnership with Acer aimed at strengthening support for resellers operating in the SMB and education sectors. The agreement adds Acer to SYNAXON UK's vendor portfolio and is intended to broaden the options available to partners seeking growth in these key markets.
The two companies will work together to support resellers in targeting new business in key markets – Acer partners can benefit from SYNAXON's unique personal service
Mike Barron shares his thoughts on what 2026 will hold for the print and IT sectors
Businesses are producing more data than ever, and it needs to be stored securely. But with high-profile cyberattacks causing concern, more businesses are looking to hybrid solutions to spread the risk, which presents opportunities for resellers. Markus Rex comments.
It's been a really positive 12 months. We had ambitious targets, which we are close to achieving. The team has delivered really high levels of service, and we've attracted more customers and business. We have doubled our sales resources to ensure we can maintain high standards and serve more customers. Mike Barron comments.
Small- and medium-sized businesses are increasingly turning to IoT devices to help improve efficiency, reduce costs and improve competitiveness and this means there are plenty of opportunities for resellers. Markus Rex comments.
For SMBs running hybrid operations, desktop as a service is becoming an increasingly appealing option to take away the hassle of managing desktops and security – which presents opportunities for resellers. Mike Barron comments.
Read more
As we head into another year, a range of thought leaders from across the channel give their opinion on what 2026 might have in store for the channel and what the major trends could be. Mike Barron comments.

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    Ann-Sophie_Rebecca

    Rebecca Quinlan
    Ann-Sophie Benning

    UK Marketing

    01925 346100

    marketinguk@synaxon.com

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